AllSaints Case Study

AllSaints, a global contemporary fashion brand with stores, franchises, concessions, and outlets across 26 countries, was looking to achieve a single experience for its end users, irrespective of country, store, or office. Moving to a Mitel cloud solution offered a consistent experience for customers and employees, along with improved collaboration and ease of administration.

With stores, concessions and outlets across the UK, Europe, North America, and Asia, over 3,000 employees worldwide and 255 directly operated stores, franchises, concessions, and outlets across 26 countries, AllSaints needed a way to provide a single experience to all users.


    • A consistent experience for employees and customers across 27 different countries
    • Ease in administration and management
    • Scalability for seasonal change
    • A single platform and contact centre to meet the needs of all the locations worldwide


      • A single telephony solution and contact centre which has significantly reduced management time and resource
      • A seamless global customer experience from a single platform
      • Improved unified communications for all employees and contact centre agents
      • Greatly enhanced platform agility
      • Increased flexibility and scalability for seasonal peaks and troughs
      • Improved business continuity, resilience, and redundancy