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In a recent study from Nemertes Research, 19.1 percent of respondents said they are now using Unified Communications-as-a-Service (UCaaS) for voice calls, a significant increase from just 11.9 percent a year earlier. Although 35.7 percent are still using on-premises platforms, 43.2 percent of those organizations are evaluating or planning to adopt UCaaS in the next two years. More than six in 10 organizations using hosted platforms managed by third-party providers are also evaluating or planning to adopt UcaaS.

The top drivers for UCaaS adoption continue to be cost and scalability. Organizations prefer a predictable, subscription-based cost model and the efficiency of paying only for the services they need. UCaaS reduces the costs involved with the licensing and management of an on-premises system. Organizations still need to manage cloud-based services and ensure reliable connectivity, but day-to-day maintenance and monitoring of the communications infrastructure is the responsibility of the cloud provider. UCaaS also allows organizations to seamlessly add or remove users and services, and have local phone numbers in areas where they have remote workers but no physical presence.

Many of the benefits of UCaaS have proven to be very appealing to senior leadership in these organizations. For example:

As the leader of the organization, the CEO looks at how UCaaS benefits the company’s overall strategic vision and the functions of each individual department. CEOs appreciate the increased flexibility, business agility and scalability that UCaaS provides.

Responsible for accounting, payroll and financial analysis, the CFO is always looking to maximize cost efficiency. CFOs prefer the predictability of OpEx pricing over large capital expenditures for hardware and software. The cost savings created by reduced maintenance, electricity consumption and cooling also make CFOs very happy.

As the onsite IT guru, the CIO is happy to spend less time putting out fires and serving as the technology caretaker. Although cost reduction is a primary driver of UCaaS adoption, the shift to the cloud allows CIOs to spend more time on strategic initiatives, repositioning IT from a cost center to a profit center. CIOs at smaller organizations also realize that cloud-based services tend to be more reliable and secure than on-premises technology.

The CMO can use UCaaS to engage internal teams as well as customers, building strong relationships that lead to more sales and higher profits. CMOs can easily communicate on any channel, share data, and modify files in real-time rather than emailing attachments back and forth. Customer relationship management (CRM) systems and advanced analytics can be hosted in the cloud and integrated with a UCaaS solution to create more effective, personalized marketing strategies.

IPC consultants can sit down with your company executives and other key stakeholders to show them how UCaaS meets their specific objectives and supports the communication and collaboration needs of the entire organization. Let us explain the business case for UCaaS and map out an adoption plan that aligns with your day-to-day operations and long-term strategic goals.